The Illinois Sustainable Ag Partnership (ISAP) needed a way to make complex soil health information approachable. As Art Director, my goal was to turn dense research into a clear, visual guidebook that invited readers in rather than overwhelmed them.

We built a visual system rooted in ISAP’s brand using color, texture, and iconography to organize information and guide the reader through each section. Custom icons and clean infographics kept advanced topics accessible, while consistent textures and color coding brought rhythm and clarity across 18 data visuals.