The Illinois Soybean Association Agronomy Team came to us with a multifaceted challenge: increase awareness of checkoff-funded agronomy research among Illinois soybean farmers, provide timely in-season crop updates, and strengthen communication with researchers contributing to ISA-funded initiatives. With more than 43,000 growers relying on accessible, non-biased agronomic information, the need was to create a cohesive system that could effectively communicate complex research across multiple audiences and platforms. 

As Art Director, I helped shape the visual identity and creative direction for Amplifying Agronomy Research, from a website refresh, research brochures and online tools to event experiences and researcher communications, I developed scalable visual identities that transformed technical agronomy information into approachable, engaging content designed to educate, inform, and strengthen connections across the agricultural community.