When Sym-Agro asked us to expand the reach of Cinnerate, we needed a creative solution that spoke to both conventional and organic growers. The challenge was shifting the perception of crop protection from a “quick fix” to long-term prevention without losing authenticity.

As the art director, I helped build the Cinnergy in the field with Cinnerate campaign: a visual system centered on spheres of protection symbolizing control, balance, and efficiency. We adapted the design by crop type and season, integrated weather-driven messaging, and gave Sym-Agro a flexible toolkit of assets: digital ads, print ads, mailers, tech sheets, sell sheets, e-blasts, and newsletter templates.

The result was a cohesive identity that worked seamlessly across platforms and gave Sym-Agro’s team the tools to carry the campaign forward.