The Illinois Soybean Association (ISA) came to us wanting to breathe new life into their flagship event Soybean Summit. The event needed a strong, cohesive brand identity that could inspire growers and position ISA as a leader in innovation.

As Art Director, I led the creative development of the “Yields of Tomorrow” theme, balancing classic, farm-inspired visuals with a forward-looking energy. This became the foundation for a full event system: logo, signage, templates, and promotional materials.

We extended the look across every touchpoint — from paid media and organic social to newsletters and event collateral —creating a unified presence that boosted attendance and delivered a seamless experience for both in-person and virtual audiences.