SOY INNOVATION CENTER
As Art Director, I led the brand development for the Soy Innovation Center, a hub launched by the Illinois Soybean Association (ISA) to spotlight innovation in sustainable soy-based products. Our goal was to craft a visual identity that felt modern and tech-forward while remaining grounded in agriculture.
The logo blends these ideas and letterforms that mimic field lines form a leaf-shaped mark, symbolizing growth and innovation. Building from ISA’s parent brand, we introduced a vibrant yellow and smooth gradient to give the identity its own fresh, future-focused presence.
The new branding rolled out for a press conference across a flyer, brochure, animated logo, and event signage, creating a cohesive launch experience that strengthened ISA’s position in sustainability and helped the Soy Innovation Center stand out as a credible, forward-thinking platform for innovation.
WINS WORTH SHARING
ISA leveraged the launch to develop deeper relationships with other ag tech players, including developing a relationship with Airable Research Lab, which provides early-stage soy-based materials research.
This event also jump-started relationships with universities to get researchers, professors, and students thinking about soy as a sustainable solution for product development.
Since the launch, the SIC has funded three inaugural projects, with plans for expansion.
